Kronos Group

Is the use of AI in procurement transforming stakeholder relationship management?

Did you know that 96% of organisations are currently leveraging AI in their procurement processes? This surge in adoption reflects the growing recognition of AI’s potential to streamline operations and enhance decision-making.

Among the most common applications, 77% of companies use AI for market intelligence gathering and analysis, followed by 74% for automating data entry and processing. Yet, despite this widespread implementation, only 30% of users express high satisfaction with their current AI solutions. This highlights a critical opportunity for procurement leaders: effectively leveraging the latest AI developments can drive satisfaction and value.

While the use of AI in procurement offers substantial benefits, the key to maximising its potential lies in balancing technology with human expertise. Procurement professionals bring invaluable insights, creativity, and emotional intelligence to the table. By combining the use of AI in procurement with the nuanced understanding of experienced team members, organisations can achieve a strategy that not only meets operational goals but also enhances stakeholder satisfaction.

As AI continues to evolve, embracing its potential while valuing human contribution will be crucial for organisations seeking to optimise their procurement processes and stakeholder relationships. By addressing satisfaction gaps and leveraging the latest AI innovations, procurement leaders can drive transformative change within their teams.

What is the use of AI in procurement management?

As organisations encounter mounting pressure to improve efficiency and lower expenses, AI technologies are becoming essential instruments for optimising operations. By automating repetitive tasks and delivering data-driven insights, AI enables procurement teams to make better-informed decisions and respond effectively to market fluctuations. 

This transformation not only boosts operational efficiency but also strengthens relationships with stakeholders, promoting collaboration and trust. In this regard, comprehending the diverse applications of AI in procurement is vital for organisations seeking to succeed in a competitive landscape.

  • Automation of routine tasks: AI automates repetitive tasks like data entry and invoice processing, reducing errors and freeing up procurement professionals to focus on strategic activities such as supplier negotiations.
  • Predictive analytics: By analysing historical data, AI enables predictive analytics that forecast demand and identify potential risks. This helps organisations optimise inventory management and respond proactively to market changes.
  • Data-driven decision-making: AI provides insights that empower procurement teams to make informed decisions based on supplier performance and market trends, leading to cost savings and improved value generation.
  • Communication: Chatbots and automated systems facilitate timely interactions, allowing procurement teams to focus on complex issues.
  • Sentiment analysis: By gauging stakeholder feedback, AI helps identify satisfaction levels and areas for improvement, fostering trust and collaboration.
  • Stakeholder engagement platforms: These platforms deliver personalised content and support, enhancing engagement and ensuring alignment with organisational goals.

Although AI significantly improves efficiency and offers insights, the importance of human expertise in procurement cannot be overstated. It is essential to strike a balance between the capabilities of AI and the nuanced understanding and creativity that procurement professionals bring to the table. AI plays a pivotal role in fostering effective communication and enhancing stakeholder engagement, thereby enabling organisations to cultivate stronger relationships and align their procurement strategies with broader business objectives.

As the industry landscape continues to change, it will be crucial for procurement teams to adopt AI technologies while also appreciating the value of human contributions. This dual approach will be essential for optimising operations, responding proactively to market changes, and generating long-term value. By harnessing the strengths of both AI and human expertise, organisations can better position themselves for success in an increasingly intricate and competitive environment.

Why do stakeholder relationships matter in procurement? 

Successful procurement management goes beyond simple transactions; it requires collaboration, trust, and strategic alignment with various stakeholders. Engaging these stakeholders – whether they are internal teams, suppliers, or external partners – can significantly influence procurement decisions, enhance risk management, and foster long-term partnerships. By recognising the importance of these relationships, organisations can leverage diverse perspectives and expertise to optimise their procurement processes and drive overall business success.

Influence on procurement decisions

Engaging stakeholders allows for collaborative decision-making, ensuring that diverse perspectives are considered. This inclusivity not only leads to better-informed choices but also accelerates the decision-making process, allowing organisations to respond swiftly to changing market conditions.

Stakeholder buy-in

Strong stakeholder relationships foster buy-in for procurement initiatives. When stakeholders are involved in the process, they are more likely to support successful implementations and mitigate resistance to change. This alignment is crucial for driving new initiatives forward.

Risk mitigation

Effective stakeholder engagement enables early identification of potential issues, allowing for proactive problem-solving. By sharing accountability across teams, organisations can manage risks more effectively and ensure smoother procurement processes.

Enhanced supplier relationships

Building strong connections with stakeholders also enhances supplier relationships. Collaborative partnerships lead to long-term commitments and provide negotiation leverage, benefiting both parties involved.

Alignment with business strategy

Stakeholder relationships ensure that procurement aligns with broader business strategies. By fostering cross-functional collaboration, procurement can be positioned as a strategic function that contributes to the organisation’s overall goals.

Building trust and credibility

Ultimately, strong stakeholder relationships build trust in procurement’s value. This trust is essential for long-term success, as it encourages ongoing collaboration and support for procurement initiatives across the organisation.

By building trust and credibility within their networks, procurement teams can ensure their function is recognised as a vital strategic partner in the organisation’s growth and innovation efforts.

Does AI enhance stakeholder relationship management? 

AI significantly enhances stakeholder relationship management by improving communication, providing data-driven insights, and supporting enhanced decision-making. However, it is essential to balance these technological advantages with human expertise to fully realise their potential.

Enhanced communication

AI tools enhance and customise communication with stakeholders, resulting in more effective and engaging interactions. For example, AI-driven chatbots can deliver instant responses to frequently asked questions, ensuring that stakeholders receive information promptly. Furthermore, AI can assess communication trends to customise messages according to individual preferences and past engagement. This level of personalisation not only boosts responsiveness but also cultivates a sense of connection and trust among stakeholders.

Insightful data analysis

AI is proficient in examining extensive stakeholder data, providing actionable insights that assist organisations in comprehending needs, preferences, and potential challenges. By detecting trends and sentiments through data evaluation, AI empowers procurement teams to foresee stakeholder concerns and address them proactively. This informed strategy enhances relationship management and facilitates more strategic planning.

Improved decision-making

AI enhances decision-making by supplying real-time data and predictive analytics. By providing procurement teams with timely insights, AI promotes more strategic interactions with stakeholders, enabling organisations to adapt effectively to evolving circumstances. For instance, predictive analytics can highlight potential risks or opportunities, allowing teams to take proactive measures. However, while AI provides these valuable resources, final decisions should incorporate human judgment to integrate experience and emotional intelligence.

Despite the numerous advantages AI offers to stakeholder relationship management, only 30% of users express satisfaction with their AI solutions. Achieving optimal results in SRM requires a balanced approach that integrates human expertise with AI capabilities. By combining the strengths of both, organisations can cultivate deeper, more meaningful relationships with their stakeholders, ultimately driving greater value and success in procurement.

How can organisations balance AI with human expertise? 

61% of professionals believe the impact of AI is uncertain, and 73% express concerns about AI-related risks—particularly regarding cybersecurity—it is clear that human oversight and engagement are essential.

While the use of AI in procurement can process vast amounts of data and automate routine tasks, the interpretation of AI insights and the maintenance of personal relationships with stakeholders require the irreplaceable qualities that only humans possess.

AI for data management and operational efficiency

AI is proficient in data analysis and automating processes, effectively managing tasks that would otherwise require considerable time and resources. By streamlining repetitive activities, AI enables procurement professionals to focus on strategic initiatives that necessitate human insight and creativity.

This transition is particularly significant, as 58% of individuals express concerns regarding AI bias, highlighting the importance of human judgment in ensuring the relevance and accuracy of AI-generated insights.

Human expertise in strategy and relationship development

Although AI offers valuable insights derived from data, it is the human component that transforms these insights into strategic decisions and fosters robust relationships with stakeholders. Trust is cultivated through personal interactions and empathy—traits that AI is unable to emulate. In intricate decision-making situations, such as conflict resolution or negotiating complex contracts, nuanced human judgment is crucial.

With 61% of professionals expressing caution towards trusting AI and only 39% willing to embrace it, the emphasis on human involvement is essential to address scepticism and promote collaboration.

Organisations should position AI as a supportive tool that enhances rather than replaces human judgment. By combining AI’s strengths in data analysis with the emotional intelligence and interpersonal skills of humans, organisations can create a more effective stakeholder relationship management strategy. This collaboration not only alleviates concerns about AI risks but also leverages the unique capabilities of both AI and human expertise.

Balancing AI with human expertise is vital for effective stakeholder relationship management. While AI enhances operational efficiency and provides critical insights, the personal connections and nuanced decision-making offered by humans are irreplaceable. By treating AI as a complementary tool, organisations can navigate the complexities of stakeholder interactions, ultimately driving stronger relationships and achieving long-term success.

Transform stakeholder relationship management with the expertise of Kronos Group 

Transform your stakeholder relationship management with the expertise of Kronos Group. Our procurement consulting services leverage cutting-edge strategies and insights, including the balanced use of AI in procurement, to enhance collaboration, streamline communication, and drive value. By integrating innovative solutions with our deep industry knowledge, we empower organisations to build stronger relationships with stakeholders while balancing AI capabilities with essential human expertise. 

Elevate your procurement processes and foster long-lasting partnerships that align with your business objectives. Partner with Kronos Group to unlock the full potential of your procurement strategy.

Julie Brand

A part of Kronos Group’s team since 2018, Julie is a leader who has honed her specialisation in business transformation and utilised her expansive financial expertise to power business strategy and add value to what we do. She has amassed experience (Pfizer, Sony, AXA, SMEC, Tradelink) all over the world in strategy, project management, analysis, and supply chain.